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How to create an effective billboard

Billboards are a great way to sway impulsive drivers’ decisions on where to shop. According to Forbes, drivers make 68% of their shopping decisions while in the car. Additionally, 38% of drivers make their decisions to stop at the store while on their way home. These statistics are great reasons to consider investing in billboard […]

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Four ways to incorporate the Pantone color of the year

If you are looking for creative inspiration for your next campaign, look no further. Pantone’s color of the year, Ultra Violet (18-3838) is complex and contemplative in all the right ways. Musical icons Prince, David Bowie and Jimi Hendrix all incorporated Ultra Violet into their brand image, now it’s your company’s turn to make your […]

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Developing your brand’s mission statement

Your brand’s mission statement is a concise way to put your company’s purpose into words. This mission guides you in everyday business to reach your company’s vision. Well-worded mission statements create a clear understanding of your company’s direction for both the employees and customers. If you already have a mission statement, it is time to […]

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