7 benefits of window graphics for your business

DATE:August 22, 2016

There are so many ways your retail store can enhance the customer’s buying experience through graphics and print. From powerful POP displays to informative retail signage, every little element can make a big difference. Here are 7 benefits of window graphics for your retail store:

1. Instant and inexpensive

Window graphics are a relatively inexpensive way to attract the eye of potential new customers on the street and serve as a creative method to help display exactly what your business offers. Window graphics provide the freedom to display who you are, what you sell and current promotions, providing word-of-mouth advertising about your company within your community.

2. Increase brand awareness

Your company name should be at the top of your customers’ minds, so it is important that you display it in prominent places. An eye-catching window graphic will grab people’s attention and help your business build brand recognition.

3. Avoid city permits

Did you know, when you want to put up a sign, sidewalk sign or banner, many cities limit the size or require purchase of a permit? And breaking these regulations can result in fines? Windows often have no limits or restrictions, however, so take advantage by using window graphics to save time and money.

 4. Direct your customers

Have you ever been to a store in a retail strip mall that takes up two units? You walk up to the first door you see only to realize it is locked. The business wants you to use the other door down the sidewalk. Window graphics can help direct customers to the door, inform them about parking or provide them with information.

 5. Enhance the view

If the windows of your business or retail space overlook unsightly dumpsters, fences or alleys, you can simply add a window graphic over your windows that hide those views from your customers. Add a graphic that thanks your customers or shows your product in action.

 6. Promote sales and specials

Give your marketing an extra boost with window graphics to promote special offers and promotions. These graphics will catch the eye of potential customers walking by and get them interested in your product or service. Bonus tip: Utilize window graphics to tie into your digital marketing as well. Be sure to use pertinent hashtags, handles and other social media channel URLs to entice customers to engage with you online, too.

 7. Pique curiosity

Window graphics can actually pique curiosity. If a potential customer is intrigued by your window graphics, but can’t see straight into your shop, they might make the extra step to walk into your store to see what you have to offer.

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Copyright: Imagine! Express

We offer a large variety of retail signage, window and wall graphics, POP displays and much more to enhance your overall environment. Curious about our services? Give us a call.

 

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