The best fonts for print advertisements

DATE:September 9, 2017

No matter how well-crafted your call to action is, no matter how perfect the color combinations you use are, the message of your print advertisement can fall flat if you pick the wrong typeface to present it. You want to be sure that the fonts you pick are combination of legible, eye-catching and representative of your brand. With so many to pick from, choosing the correct font can seem like an intimidating task.

To help you narrow down your options, we’ve compiled a list of great fonts for print and separated them into headline and body text options.

Body copy

For smaller text, you’ll want to focus on finding a font that pairs well with your headline typeface. Readability is the priority here. Try one of these four fonts:

1. Helvetica: It’s a graphic designer favorite and a classic for print advertising. Created in 1957, this sans serif font boasts a simple, clean feel, making it easy to read in large quantities and smaller sizes.

2. Verdana: Another sans serif font, Verdana was designed in 1996 specifically to be read as small text on computer screens. This means it’s great for legibility in print ads too!

3. Leitura News: This serif typeface was designed in 2007 with editorial use in mind, allowing it to remain crisp in smaller sizes for body text.

4. Electra: A typeface with a bit of an Art Deco flair, Electra was designed in 1935 and is a great pick for a company looking to add a twist to the body text of a print ad, while keeping the message legible.

Headline text

This is the space where you should have some fun. You want a font that is easy to read, but allow yourself some freedom to pick a unique typeface or two that stand out against sturdy body text. Start with these four options:

1. Chunk: This bold, slab serif typeface is reminiscent of old newspaper headlines and perfect for grabbing attention as a headline.

2. Lovelo: Available in two line versions and black, Lovelo is a unique pick for headline inspired by geometric shapes. The lined version of this sans serif typeface is a lighter pick over a more classic, bold headline font.

3. Archive: Looking for a typeface that mixes both straight lines and subtle round shapes? Archive is a great, understated yet bold choice.

4. Mission Script: Script fonts can work for headlines so long as they remain thick enough to read. Mission Script used as a headline gives a casual spin on script typefaces.

Once you’ve picked your typefaces and have begun design your print advertisement, give us a call! We’d love to be your printing company of record.

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