Expressing Ourselves

What not to do in your direct mail strategy

DATE: April 17, 2018

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

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How to choose the best logo colors

DATE: April 6, 2018

Choosing your logo design may be stressful, but it also is one of the most important aspects of creating a brand identity. Your logo will be a tool for your customers to recognize you. One large part of logo design is the colors you choose for your logo. Colors have a way of influencing the […]

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How to incorporate fabric printing into your pop-up shop

DATE: March 14, 2018

Pop-up shops are a great way to raise brand awareness and reach a new audience, especially for retailers. They are often seen as fun, interactive shops that consumers can conveniently browse a select range of items. To catch attention, you need signage. We’re not just talking any type of signage, but one in particular. For […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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