Expressing Ourselves

Rules to follow when choosing fonts for print ads

DATE: October 5, 2017

  You’ve heard the print vs. digital debate in just about every medium by now. One of the biggest differences between print and digital advertisements is the audience. If you’re crafting a printed advertisement, whether it’s a postcard, billboard, fabric banner or magazine ad, you’ll need to consider who will be reading your advertisement and […]

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The rise of maximalism in design

DATE: September 12, 2017

For the past few years, the world of design has been immersed in the trend of minimalism. It has been a popular approach to clothing, furniture, art and as a lifestyle. Minimalism was a way of keeping things simple with bare essentials, basic shapes and monochromatic palettes. However, as minimalism makes its way out, maximalism […]

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The best fonts for print advertisements

DATE: September 9, 2017

No matter how well-crafted your call to action is, no matter how perfect the color combinations you use are, the message of your print advertisement can fall flat if you pick the wrong typeface to present it. You want to be sure that the fonts you pick are combination of legible, eye-catching and representative of […]

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Expressing Ourselves

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