Expressing Ourselves

What does your logo say about your company?

DATE: November 13, 2018

First impressions play a big role in decision making and your logo is the main tool your customers will use to recognize your brand. As Jeff Bezos, founder of Amazon, says, “Your brand is what people say about you when you’re not in the room.” Oftentimes, the very first thing people will see from your […]

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4 tips to creating a great billboard

DATE: October 19, 2018

Billboard advertisements have been around our roads for centuries. It is uncommon for these advertisements to go unnoticed by motorists driving by. To help your billboard create an instant impact we have some rules for you to keep in mind when planning for your next billboard advertisement. Tip #1 Location is everything Before purchasing a […]

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The history of Helvetica

DATE: September 6, 2018

Helvetica is one of the most popular and most commonly used typefaces because it works well when used in a variety of ways, for every typographic project imaginable. But we’re curious as to where it came from and what made it so popular today? Background of Helvetica The first version of Helvetica was created in […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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