Expressing Ourselves

What not to do in your direct mail strategy

DATE: April 17, 2018

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

Read More > 

Direct mail trends to use in 2018

DATE: December 15, 2017

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return […]

Read More > 

4 Tips for better direct mail holiday campaigns

DATE: November 7, 2017

  The holiday season is fast approaching and so are your competitors’ holiday direct mail campaigns. How will yours measure up this season? 77% of consumers sort through their physical mail as soon as they get it. What does that mean? When you send out direct mail, your targeted consumer sees it the day their […]

Read More > 

Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

Here's What We're Saying