Expressing Ourselves

4 Ways to integrate video into your marketing campaign

DATE: May 30, 2018

When used strategically, video can become an increasingly powerful tool for brand awareness and marketing. One 2018 study showed that millennials prefer YouTube over television. GenX and baby boomers are the fastest growing age demographic for video marketing. This means there is a wide range of audience demographics to reach through video. Video is especially […]

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What not to do in your direct mail strategy

DATE: April 17, 2018

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

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Direct mail trends to use in 2018

DATE: December 15, 2017

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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