Expressing Ourselves

4 Common postcard mistakes and how to avoid them

DATE: April 14, 2017

Though mailing postcards to your friends may be little outdated, sending them as a form of marketing to your clients is still quite effective. According to the USPS, postcards are the form of mail that is most likely to be either read by its receivers or at least scanned. Check out these other statistics about […]

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Creating an effective magazine advertisement

DATE: March 22, 2017

  Magazine ads have always been great at catching readers’ eyes. Magazine readers know, before they even pick up an issue, that they will be advertised to within the pages, making these readers more open to what the ads are selling them. Not only do magazines offer a focused, attentive reader and a targeted, specific […]

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3 Direct mail campaign trends 2017

DATE: February 17, 2017

Direct mail continues to be a central piece of the conversation on print marketing, perhaps because so many believe it to be going out of trend. In fact, it might be the novelty of receiving physical mail that continues to propel direct mail to success. To make the most out of your direct mail campaigns […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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