Expressing Ourselves

A case for direct mail rather than email campaigns

DATE: February 21, 2018

The world becomes more technology driven every year. With this continued emphasis, email has naturally become more popular for marketing uses. However, switching your marketing efforts entirely to email campaigns could actually have a negative effect. Here are four reasons why sticking with direct mail (or weaving it back into your overall strategy) instead of […]

Read More > 

Direct mail trends to use in 2018

DATE: December 15, 2017

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return […]

Read More > 

4 Tips for better direct mail holiday campaigns

DATE: November 7, 2017

  The holiday season is fast approaching and so are your competitors’ holiday direct mail campaigns. How will yours measure up this season? 77% of consumers sort through their physical mail as soon as they get it. What does that mean? When you send out direct mail, your targeted consumer sees it the day their […]

Read More > 

Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

Here's What We're Saying