Expressing Ourselves

What not to do in your direct mail strategy

DATE: April 17, 2018

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

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A case for direct mail rather than email campaigns

DATE: February 21, 2018

The world becomes more technology driven every year. With this continued emphasis, email has naturally become more popular for marketing uses. However, switching your marketing efforts entirely to email campaigns could actually have a negative effect. Here are four reasons why sticking with direct mail (or weaving it back into your overall strategy) instead of […]

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Direct mail trends to use in 2018

DATE: December 15, 2017

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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