Expressing Ourselves

Postcards: The right choice for your next direct marketing campaign

DATE: July 9, 2018

Though there is a rapid growth of online marketing, businesses are still finding that direct mail is a great way to get the word out about their business. One type of direct mail marketing that has shown to be effective is postcard marketing. Direct mail marketing is an effective strategy because you can decide who […]

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What not to do in your direct mail strategy

DATE: April 17, 2018

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

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A case for direct mail rather than email campaigns

DATE: February 21, 2018

The world becomes more technology driven every year. With this continued emphasis, email has naturally become more popular for marketing uses. However, switching your marketing efforts entirely to email campaigns could actually have a negative effect. Here are four reasons why sticking with direct mail (or weaving it back into your overall strategy) instead of […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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