Expressing Ourselves

Direct mail trends to use in 2018

DATE: December 15, 2017

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return […]

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4 Tips for better direct mail holiday campaigns

DATE: November 7, 2017

  The holiday season is fast approaching and so are your competitors’ holiday direct mail campaigns. How will yours measure up this season? 77% of consumers sort through their physical mail as soon as they get it. What does that mean? When you send out direct mail, your targeted consumer sees it the day their […]

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Does postcard size matter?

DATE: September 27, 2017

Gone are the days when the size of a postcard was one-size-fits-all (aka 4”x6”). Today, postcards come in all shapes and sizes. From a smaller 4” by 6” all the way to 8.5” by 11”, there are a variety of postcard options. Size doesn’t really matter so long as your message is being heard, right? […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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