Expressing Ourselves

Planning your 2018 marketing strategy

DATE: December 11, 2017

The new year approaching, planning your 2018 marketing strategy should be at the top of your to-do list. Here is a guide to help you get started. Revisit your budget Review your budget—where do you stand? It is important to critically analyze how your budget and actual numbers reflected each other in 2017. This will […]

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Marketing campaign colors to look for in 2018

DATE: December 6, 2017

Colors can play a huge role in how your audience perceives your campaign. When it comes to choosing a color palette for your marketing campaign, choose one that supports your brand image. Like every year, certain colors are more popular than others. Here’s a guide of what colors to look for and use for your […]

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Print materials needed for a successful trade show

DATE: November 22, 2017

There are many moving parts to a successful trade show. Planning, promotion and displays all have one common denominator; print materials. Planning for a trade show should start at least three months prior. This guarantees that all the moving parts will come together in time. Promoting your upcoming trade show should be a top priority. […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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