Expressing Ourselves

Stand out with handwritten fonts

DATE: June 6, 2018

The name says it all: handwritten fonts, sometimes called script fonts, are a type of typography designed to imitate penmanship. This style of typography brings a certain personality to its design, whether it is classy yet fun or formal but personal. Using handwritten fonts has benefited print marketing campaigns. By choosing a typeface that looks […]

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4 Ways to integrate video into your marketing campaign

DATE: May 30, 2018

When used strategically, video can become an increasingly powerful tool for brand awareness and marketing. One 2018 study showed that millennials prefer YouTube over television. GenX and baby boomers are the fastest growing age demographic for video marketing. This means there is a wide range of audience demographics to reach through video. Video is especially […]

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Say goodbye to these 3 packaging design trends

DATE: May 21, 2018

As we all know, trends come and go. Within the product packaging industry, the cycle is no different. In recent years especially, younger generations have become more concerned with protecting the environment. One poll, taken by Clinton Global Initiative and Microsoft, found that 76% of millennials considered themselves to be morefocused on the environment than […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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