Expressing Ourselves

The essentials for building trust with your audience

DATE: July 18, 2018

Trust plays a big role in every buyer’s purchasing journey. Consumers are more likely to purchase a product solely because they trust the brand who made it. The more consumers purchase a product the more trust they have for the company that produces it. If they cannot rely on a product, then that trust is […]

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The similarities and differences of graphic design and illustration

DATE: June 20, 2018

Graphic design and illustration are two closely related fields, each involving a variety of creative elements. Because of these similarities, we thought it would be helpful to write a post distinguishing the differences between the two. Before we dive into the differences between graphic design and illustration, let’s define them first. Graphic design Graphic Design […]

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Effectively marketing to Generation Z

DATE: June 15, 2018

Generation Z, also known as the Centennials, is the percentage of the population born from 1998 through 2016. They are the most racially diverse generation and the first generation who have only known life with advanced technology. Since Gen Z also makes up 26% of the generation population, the largest single populated segment, and its […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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