Tips for communicating your vision to graphic designers

DATE:April 18, 2017


Collaboration is key when companies work with designers, whether they are part of the company or freelancing for a project, and it can lead to beautiful and effective marketing campaigns. However, designers speak a language made up of terms such as serifs, kerning, white space and rules that determine what makes good design. Though you don’t need to understand every aspect of design, it is important to know how to have clear communication with your designer, which will lead to a better result that you are both satisfied with. Here are our tips for best communicating your ideas to the designers you work with:

1. Attempt to learn the language

Take initiative to learn the main terms graphic designers use so you can communicate exactly what you’re envisioning for a design. Check out this post from Canva that clearly defines common design terms in a way non-designers can understand.

2. Ask questions

Even if you take time to do some research on common design terms, you’ll still be far from an expert on the field and it’s likely there will still be elements you don’t fully understand. Good graphic designers know how to explain their creative process and products to their employer and are happy to do so. Don’t be afraid to ask them for clarity on terms or their work!

3. Have realistic expectations

Be clear about your deadlines and expectations when you first begin a project, but also understand that some tasks in graphic design can be more time consuming than others. Realistic expectations about the amount of drafts and the timeline of a project will keep you from getting frustrated, as will remembering the amount of skill, time and knowledge that is needed to create a professional design.

4. Allow room for creative freedom

When collaborating on a design, it’s helpful for designers to see examples or some sort of visual for what you’re envisioning. However, it’s also important to hear their creative input and ideas. You are paying a designer for their skills AND their creativity- have faith in their ability to use both!

5. Give specific feedback

Designers aren’t mind readers, so without specific direction, you may not receive exactly what you were picturing. Once the first draft of the design is finished, give constructive and specific feedback. Using phrases such as “It just doesn’t have that ‘wow factor’” doesn’t help a designer understand what you dislike about their work. Instead, phrasing feedback in a detailed and specific way will help the designer understand what you’d like changed and help them create something closer to your vision on the next draft.

After you’ve collaborated with your designer, give us a call for all your printing needs once the design elements of your campaign are complete!

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