4 ways to incorporate the Pantone color of the year into your direct mail strategy

DATE:January 8, 2018

If you are looking for creative inspiration for your next campaign, look no further. Pantone’s color of the year, Ultra Violet (18-3838) is complex and contemplative in all the right ways. Musical icons Prince, David Bowie and Jimi Hendrix all incorporated Ultra Violet into their brand image, now it’s your company’s turn to make your content pop with the deep purple hue.

Check out these six ways to incorporate the Pantone color of the year into your marketing materials for 2018.

One: Borders on direct mail postcards

Ultra Violet is an intense shade of purple that is closer to blue than red, meaning it has a cool undertone. This color is instantly eye-catching, which is why it could be the perfect color for your next post card mailing campaign. Adding a colored border to your postcards is a great way to use color without saturating the entire card. Postcards are the most read through form of print and with an Ultra Violet border, your campaign is bound to see success.

Two: Gradient background

Gradients are making a comeback and Ultra Violet is the perfect color to use. It is bold enough to catch attention and is intriguing enough to inspire action. Gradients are when one color slowly progresses to another. This design is ideal for websites and banners because they are eye-catching and memorable. Using a gradients background or theme on your website or print more personal as they are all unique colors.

Three: Painting your office

The color purple has historically been associated with a calming aura and mindfulness practices. Create a sense of calm in your office by painting a featured wall Ultra Violet. Colors are known for directly impacting your mood. Being mindful of what color your office is can greatly impact you and your team’s results at work.

Four: Accent your office

If you’re not capable of painting your office or just don’t have time, try accenting your office with Ultra Violet decor. Accenting is an easy way to change the feel of a room with a simple cushion on your chair, a plant or picture frame. The color purple encourages imagination and creativity. Ultra Violet specifically is said to inspire connection and energize communities. Adding Ultra Violet chairs to your office is a great way to create a soothing, meditation-like space to encourage these connections.

We’d love to see how you incorporate Ultra Violet into your work space or print campaigns this year! Tweet us a photo and give us a call once you’re ready to bring your marketing materials to print.

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