A minimalist approach to advertising
Minimalism has continued to remain a major trend during 2017 in more ways than one. Minimalism influences wardrobe, home design and day-to-day life. Where there is minimalism, there is intentionality, clarity and purpose. A simple, “less is more” approach can be a compelling way to advance advertising and capture your audience’s attention.
In design, minimalism concentrates only on the essentials by keeping the arrangement clean and simple. Maybe you’ve heard the saying, “less is more?” We will talk a little later about what this can mean for your design. Visually, there is a lot of noise out in the world of advertising. It is not always an easy effort to capture the attention of your target audience. Advertising space is crowded and there is a considerable amount of competition. With the short amount of time you have to make an impact in a crowded space, we want to help you hook your desired audience.
Here are four areas to consider when simplifying your ad design.
Cut the clutter
It is important not to overwhelm viewers with too much information in a limited amount of space. Keeping in mind the minimalist approach, less is more! Include only the essential information your audience needs to know about your service or product. After you have captured the attention of the viewer, you only have so much time before they move on to the next eye-catching ad. Fewer visual elements will grant your ad more time to communicate the message, so make sure your message is clear. Include only text and visuals that are absolutely essential to your design and message.
Limit the color palette
By limiting the amount of colors used in an advertisement will help with avoiding visual noise. Fewer colors will cause less mental overload and draw the eye of the viewer to the most important content within your advertisement. An example would be a monotone color palette. Using a single color, followed by tints and tones of that color creates an attractive composition that is simple for the viewer to understand. So, choose two or three colors and keep it simple. This will create a harmonious and organized look.
Similar to the way you should use color in advertising, the same goes for typography – less is more (are you picking up on a pattern here?). A great rule of thumb is limiting your ad to just two fonts. This will communicate your message in a way that is effective and easy to read, all in a limited amount of time. Typefaces with standard shapes and consistent widths are the easiest to read. Unnecessary extra embellishments can add to any visual clutter, so steer clear of anything like that.
Having a tough time deciding which typeface to choose? Let us tell you about the rules of typeface.
White space or a lack thereof will play a role in how your advertisement is received. Too little white space will result in an unbalanced design and visual clutter. Every element should be working together to avoid competing for visual attention. Arranging the text and image content appropriately with white space in mind will highlight the important pieces of your design. Color choice and placement of visual elements generates an opportunity for a strong focal point the eye will gravitate towards. Each part of your design needs a little room to “breathe.”
Now that we have addressed the main areas to pay attention to when simplifying your ad design, let us tell you how they work together for your benefit. Removing unnecessary elements will shift the focus to the important content. Making smart design choices will help you communicate exactly what you need to your audience. Not only will your ad be communicating successfully, it will also be memorable and recognizable when your audience sees it again.
Check out our blog for other design and advertising advice. After all, we want your advertisement to succeed!