Modernizing your business brochure

DATE:November 28, 2018

Are your business brochures a fixer upper? We have mentioned it before; your business doesn’t need to make do with brochures that don’t represent you well. New graphic design programs are very easy to use and gives you fun interactive ideas for your brochure design.

If you’re looking to modernize your brochure’s design and style, keep reading. We’ve gathered a few tips to help fix up your dated brochure and create a more modernized design that will never see the inside of a trash can.

Understand your targeted audience.

A business brochure is great tool to explain to your audience who you are and what you do. You want to be very specific regarding who you are trying to reach and alter both your content and design accordingly. For example, if your target audience is senior citizens, you’ll want to make sure your print is easy to read, both in size and font. If you’re aiming for grade-school age children, you’ll want to use bright colors and keep their reading level in mind when writing the content.

As you narrow down your audience and begin restructuring your brochure accordingly, think about their interests, their needs and what drew them towards your business in the first place. If you are not 100% sure who your target audience is, reach out to your customer service, sales team or even ask for feedback from your consumers. This will help give you an idea of who the consumers of your brand are.

Keep it simple

When giving your audience a brochure to read you do not want to give them a novel. They picked up those printed materials to learn about important information that caught their attention. Brochures are meant to be skimmed. Giving your consumer a brochure with nothing but paragraphs and words you are going to confuse them or cause them to get overwhelmed. Stick to the main points to keep their attention on your content.

The goal of simplifying your brochure is to establish a clear message that will catch the attention of your audience. Utilize bullet point lists in your content to focus on key features on your product or services. Limit your sentences to 3 sentences (maximum) per paragraph so you do not lose your readers along the way. Another main point to consider is creating clear section titles. Clearly state what information is communicated in each section on your brochure. The more you keep your message easy to follow, the more likely you will be to hold your reader’s attention.

Stand out

What comes to mind when you think about a brochure? Do you see the classic tri-fold layout and design you typically see has the hospital or hotel lobbies? Break away from this common theme and try something new! Stand out with new folding technique or a new layout, such as an accordion fold, or even a parallel fold.

Call to action

The ultimate goal of your brochure is to motivate your target audience to make some type of move. In your business brochure you want to include a call to action. This could be to reach out to you for an appointment, stop by your shop or test out your product or service. Make sure this call to action is clear in multiple places on the brochure. Without it, your brochure does not serve its purpose.

Multiple option for multiple brochures

Your business may have a variety of products you are trying to sell. Try creating a new design for each project. Not all of your brochures need to look the same. In fact, while we’d encourage you stay true to your company’s brand identity, do test different layouts and/or designs. Give your audience options to choose from, not only in your products but also in your brochures. This can also give you valuable insights into what services or products are most popular with your audience as well as what type of brochures they prefer.

Utilizing these tips will to refresh your business brochures can leave a lasting impression on your audience Once you’re ready to get them printed, give us a call. We are here for all of your printing needs.

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