The Latest:
Postcards: The right choice for your next direct marketing campaign
Though there is a rapid growth of online marketing, businesses are still finding that direct mail is a great way to get the word out about their business. One type of direct mail marketing that has shown to be effective is postcard marketing. Direct mail marketing is an effective strategy because you can decide who […]
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The similarities and differences of graphic design and illustration
Graphic design and illustration are two closely related fields, each involving a variety of creative elements. Because of these similarities, we thought it would be helpful to write a post distinguishing the differences between the two. Before we dive into the differences between graphic design and illustration, let’s define them first. Graphic design Graphic Design […]
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Effectively marketing to Generation Z
Generation Z, also known as the Centennials, is the percentage of the population born from 1998 through 2016. They are the most racially diverse generation and the first generation who have only known life with advanced technology. Since Gen Z also makes up 26% of the generation population, the largest single populated segment, and its […]
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