The best and worst fonts for your print marketing
When crafting your print marketing materials, how much time do you take to consider the fonts you are using and how they will be perceived? What if we told you there are some fonts that are better or worse for your materials?
Why is choosing the right font for print so important?
The right font can play a key role in appealing to your customers and keeping their attention. Mistakes such as choosing fonts that are difficult to read, the wrong size or too crowded can all turn off potential customers and prevent them from understanding your message.
Here are some of the best and worst fonts you can choose for your printed materials:
The worst fonts:
Comic sans – If you ask a designer about their thoughts on comic sans font, you might get an eye roll and a chuckle. This font tends to appeal more to a younger demographic and is a popular choice in targeting kids, but is a font that almost every designer will tend to avoid. It can be hard to read at times and when certain colors are used with it. It was designed to look like comic book fonts, and unfortunately is not taken very seriously outside of that.
Impact – Impact font is used to do just that… make an impact. Another sans serif font, impact has ultra thick strokes and a compressed letter structure. It can be very hard to make out and is a font we would certainly recommend avoiding when deciding on your printing needs. Fun fact: Impact is the official font used in funny cat pictures and Internet memes, so avoid this font if you’re going for a professional vibe.
Papyrus – If you Google “the worst fonts”, Papyrus seems to make every list. One designer calls this font, “The king of bad fonts. Equal parts childish, kitschy and irritating.” Similar to the other two fonts, Papyrus is not always taken very seriously. It is heavily overused in media, on birthday cards and movie posters.
Century gothic – This sans serif font is neat and easy to read, making it a great choice for print material. It is a great choice for headlines and can be read easily from distance. Century Gothic has a sleek, modern look, making it a great option for a professional appearance.
Helvetica – One of the most commonly used type fonts, Helvetica has been around since 1957. It is a clean, simple font and is easy to read. Helvetica is a great choice for more detailed information within a brochure or flyer. A number of top brands use Helvetica, including Microsoft, Panasonic, Staples and Evian.
Garamond – Garamond typefaces offer elegance and readability, making them suitable for a large variety of uses. Garamond is a serif font and it is generally agreed that serif fonts are better for reading since serifs sort of form an invisible line that the eye can follow. This font has a classic, “old” feel that makes it a popular font.
Still having difficulties choosing a font for your next design? We’ve got a few tips for selecting the best fonts.