Expressing Ourselves

The essentials for building trust with your audience

DATE: July 18, 2018

Trust plays a big role in every buyer’s purchasing journey. Consumers are more likely to purchase a product solely because they trust the brand who made it. The more consumers purchase a product the more trust they have for the company that produces it. If they cannot rely on a product, then that trust is […]

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Postcards: The right choice for your next direct marketing campaign

DATE: July 9, 2018

Though there is a rapid growth of online marketing, businesses are still finding that direct mail is a great way to get the word out about their business. One type of direct mail marketing that has shown to be effective is postcard marketing. Direct mail marketing is an effective strategy because you can decide who […]

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The similarities and differences of graphic design and illustration

DATE: June 20, 2018

Graphic design and illustration are two closely related fields, each involving a variety of creative elements. Because of these similarities, we thought it would be helpful to write a post distinguishing the differences between the two. Before we dive into the differences between graphic design and illustration, let’s define them first. Graphic design Graphic Design […]

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Expressing Ourselves

Watch this space as we use our imagination, our experience and other people’s insights to entertain and inform.

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