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Expressing Ourselves

Fall Theme with pumpkin on the ground

Your direct mail strategy for fall

The end of summer and beginning of fall inspire feelings of fresh starts and new beginnings. The crisp fall months and back-to-school season is a time when companies should capitalize on this opportunity to connect with their target audience in order to remain top of mind when the holiday season rolls around. Our top recommendation […]

Man placing postcard in the mailbox

Postcards: The right choice for your next direct marketing campaign

Though there is a rapid growth of online marketing, businesses are still finding that direct mail is a great way to get the word out about their business. One type of direct mail marketing that has shown to be effective is postcard marketing. Direct mail marketing is an effective strategy because you can decide who […]

newspaper in the mail box

What not to do in your direct mail strategy

We’ve said it before and we will say it again. Direct mail is not dead. In fact, direct mail actually has a better direct response rate than email. On average, direct mail receives a 4.4% response rate whereas email is only at 0.12%. If that statistic doesn’t explain why you should stay on the direct […]

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