Marketing campaign colors to look for in 2018


Colors can play a huge role in how your audience perceives your campaign. When it comes to choosing a color palette for your marketing campaign, choose one that supports your brand image. Like every year, certain colors are more popular than others. Here’s a guide of what colors to look for and use for your 2018 marketing campaigns.


Neutral colors are always refreshing. These colors very rarely go out of style. If you want your marketing campaign to come off as cool, calm and collected, stick with a navy blue, mid-tone gray, warm sand and off-white. This pallet will subconsciously make your target audience want to cozy up to your products or services.

Fun and playful

You know the feeling when the snow finally melts and that fresh spring air rolls in. That is what these colors are. They represent the feeling of finally being able to stretch out after a winter cooped up. Choose a pink lavender, a retro cool green and a sky blue. Bold colors will become more popular in 2018, so don’t shy away from throwing in vibrant colors. Try out a burnt orange or a cherry tomato to help your ad campaign stand out.


If you are looking for a marketing campaign that instills calmness and peace, choose a cool spruce blue. Behr paint named “In The Moment” their 2018 color of the year. This color would look great with a shade like their “Kombucha “(the color, not the drink), a “honey-touched gold”. Blues have a tendency to stick around year after year so experiment with which shade of blue works best for your marketing message and feel free to continue using long-term.


If you are feeling a bit like Wednesday Addams, try out a shade of black. This may be intimidating but in 2018 black will be essential. Black is coming back to represent modernism and hope. Black also gives a good base to play around with those bold colors and 80’s retro designs that are making a comeback.

Decided on the best color palette for your campaign? We would love print it!

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