Millennial stats you need to know for you print strategy


As of last year, Millennials surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, ages 18-34 in 2015, now number 75.4 million. With this shift in demographics, many marketers are now shifting their focus towards content that will effectively reach this generation.

Millennial stats you need to know

Forbes surveyed nearly 500 Millennials to get an idea about this demographic’s beliefs, habits and communication preferences. Here are a few important Millennial stats and facts that might affect your business’s print and marketing strategy:


millennial stats

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42% said the most important attribute when buying from a brand is high quality.

Besides housing, Millennials spend their money on:

35% – Drinking and eating out

31% – Travel

65% of Millennials do their shopping online with their laptop.

43% of Millennials rank authenticity over content when consuming news.  

60% said that they are often or always loyal to brands that they currently purchase.

When it comes to price sensitivity, 95% said they have more or the same sensitivity to price as last year.

Looking for more tips for reaching your Millennial demographics with your print marketing? We’ve got a deeper look into what Millennials love in graphic and package design.

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