Postcards: The right choice for your next direct marketing campaign

DATE:July 9, 2018

Though there is a rapid growth of online marketing, businesses are still finding that direct mail is a great way to get the word out about their business. One type of direct mail marketing that has shown to be effective is postcard marketing. Direct mail marketing is an effective strategy because you can decide who the recipient will be and reach a diverse audience. Postcard marketing makes it easy for your business to deliver a versatile campaign that is affordable, and yields results.

What is postcard marketing?

The name says it all, postcard marketing is an advertisement in the form of a postcard that gets distributed to a direct target audience. This type of advertisement is cost effective and gives your business the opportunity to be creative. There are endless amounts of promotions business can do when designing their postcard. For example, try promoting a product, share job openings and inform your audience about updated company news.

Still not convinced? Here’s why you should give postcard marketing a try.

1. No pages to turn

Postcards are either a one, or two-sided ad. Your target audience will not need to flip through pages to discover your message. Instead, your message will be right in front of their eyes and in their hands, allowing for an interactive experience with your content.

2. Eye-catching

Due to the fact that postcards are limited to a handful of sizes, content and design needs to be intentional and straight to the point. Your direct message will be the first and only thing recipients see, so it is important that your business uses strong content with an eye-catching design to truly make the campaign count!

3. Keep it simple

Many other printed materials such as programs, booklets and magazines have a variety of information for individuals to look through. Postcards, on the other hand, like to keep it simple. The space you are working on is limited. This means the content and call to action should be placed strategically and include only what the reader needs to know.

4. Cost effective

Postcards are a great way to advertise at a cost-effective price. Due to their size, they can be less expensive to print, and you can avoid an envelope all-together! Your business can save money on printing costs, stamps, and address labels.

5. Build and maintain relationships

Postcard marketing will not only attract potential customers but will maintain a relationship with ones your business already has. Postcards allow you to give your customers perks and benefits that will entice them to stay connected.

Now that you are familiar with the exciting potential of postcard marketing, give it a try! Give us a call and we would be more than happy to help you print your next campaign.

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