Tips for improving your business stationary
Business stationary is great way to keep your brand on people’s mind—it’s subtle, effective and useful. Unfortunately, stationary can be easily overlooked and quickly become outdated. If you have run out of your last batch of stationary or it’s simply time for some fresh materials, this is a great time to revamp your design and create a professional, cohesive brand.
Here are a few tips for improving your business stationary before print:
1. Keep it consistent
All of your printed and promotional materials should be consistent across the board—from logos to colors to fonts. If you make slight changes to your logo or brand colors, it is important that your printed materials reflect those changes. If your designs are different it can cause confusion for clients, and ultimately, turn them away from your brand.
2. Set high standards
You’ve probably heard that creating a good first impression starts with eye contact and a firm handshake. Think of your business stationary in the same way—in many cases, your stationary represents your brand and the people behind it. Clients will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. Even small details, such as this, can be enough to change the perception of your company for a potential client.
3. Add some color
Your business stationary should include some color to help it stand out. For branding purposes, matching the colors in your logo to those on your stationery is the best option—choose complementary colors for your stationery. If you don’t want to use bright paper, consider including your logo in color, rather than black and white.
4. Let them know how to reach you
Effective business stationery should include your business contact information. Make sure you have added the company address, phone number, email address, fax number and any other methods of communication that might be important for clients trying to reach you. Many businesses are now including social media handles if they are active on these channels.
5. Don’t cut corners
Always proofread your designs before sending them off to print. Even one simple mistake can have significant consequences and poorly portray your company to clients. While yes, you can often print stationery items from the comfort of your own office, consider getting in touch with a local or online printing company to help you out. Not only will a print company have the capabilities to produce high-quality finishes, but they will also be able to assist you in all areas of stationery creation.
Business stationery is more than just a way to provide basic information about yourself and your company. Stationary can convey the image and personality of your businesses to leave a positive, lasting impression on clients, so take the time to revamp your materials.